Released on = July 20, 2007, 3:31 am

Press Release Author = Tim Gibbon

Industry = Marketing

Press Release Summary = International exhibition and publishing company dmg world
media appoints media consultancy Elemental for ad:tech London PR services

Press Release Body = 20 July 2007, London, UK ---- International exhibition and
publishing company dmg world media (http://www.dmgworldmedia.com) has appointed
media consultancy Elemental Communications (http://www.elementalcomms.co.uk) to
manage the PR for ad:tech London 2007 (http://www.ad-techlondon.co.uk).

Elemental will be managing the public relations for the established UK digital
marketing conference and exhibition to be held at Olympia, London 26th and 27th
September 2007. In its third year, ad:tech London focuses on bringing together the
world's brightest agencies and brands that are shaping the way marketers communicate
with their audience.

Elemental\'s remit will also include assisting dmg world media shape the Digital
Marketing Manifesto at ad:tech London 2007, which was handed over from the ad:tech
Hamburg event earlier this year.

The media consultancy will be managing the press centre at ad:tech exhibition, the
first port of call for freelance journalists, reporters and other media
professionals attending the event, ensuring that they have the most up-to-date
information possible.

\"We have elected to work with Elemental until after the event because of the
understanding the consultancy has of our exhibitors, the high profile guest speakers
lined up and the visitors that will attend the exhibition and seminars across both
of the days at the online marketing show.

Elemental also understand the digital marketing space from an agency perspective
having run a number of high profile digital marketing and social media campaigns, so
are able to recommend individuals and organisations that are progressive in the
arena,\" explains Christophe Asselin, European marketing manager at dmg world media.

\"It's a digital marketing event, so Elemental will be demonstrating more interactive
and accessible ways for the media and attendees to learn more about what is
transpiring at ad:tech London, something that is to be done well at events such as
these.\"

----Ends----

----Notes to editors----

Click on Media Alerts to register(http://www.elementalcomms.co.uk) to receive
forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats. Photographs
are available of the ad:tech team.

The media spokesperson for ad:tech is Christophe Asselin, European marketing
manager. The media spokesperson for Elemental Communications is Tim Gibbon, founder
and director.

ad:tech London 2007 is to be held at Olympia, London 26th and 27th September 2007.

About ad:tech London
http://www.ad-techlondon.co.uk

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as
Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and
E-Commerce, ad:tech London is the only event in the UK that gives its visitors from
blue-chip companies and SMEs the opportunity to investigate a complete range of
end-to-end interactive advertising and marketing solutions. ad:tech London is a
unique opportunity for CEO, brand/product managers, marketing directors, media
planners/buyers, creative directors, campaign managers, advertisers, agency
executives, sellers, and suppliers to understand what interactive technologies can
do as part of the promotional mix and how to generate results that translate
directly into increased performance and ROI.

About dmg World Media
http://www.dmgworldmedia.com

An international exhibition and publishing company, dmg world media produces over
300 market-leading trade exhibitions, consumer shows and fairs each year and
publishes 45 related magazines, newspapers, directories and market reports. dmg
world media employs more than 700 people and maintains a worldwide presence through
more than 30 offices in the United States, Canada, the United Kingdom, France, the
United Arab Emirates, China, Australia and New Zealand. dmg World Media is a
wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the
largest and most successful media companies in the UK. For more information on dmg
World Media visit http://www.dmgworldmedia.com.

About Elemental Communications
http://www.elementalcomms.co.uk

Elemental Communications launched in November 2005. The consultancy is the product
of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in
April 2001.

Elemental Communications is a media consultancy that caters for traditional and
digital media, and as such, integrates all communications; embracing traditional
roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts
itself, and is what sets it apart from other agencies and consultancies. As
specialists in communications, public relations, advertising and marketing -
agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a
variety of industries and sectors. Whether it is computing, design and development,
digital and traditional marketing, internet, IT, law, mobile, telecoms and
technology it all comes back to communication - and that is what Elemental
Communications excels at.



Web Site = http://www.ad-techlondon.co.uk

Contact Details = ----Contact----

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####